Farmers Home Insurance Review 2023: Coverage & Cost

In this article: Pros & Cons | At a Glance | Policy Coverage | Cost | Discounts | Customer Reviews | Conclusion | FAQs | Methodology

Farmers Insurance was founded in 1928. Today, Farmers has more than 19 million policies in force, serving home, life, business, auto and pet insurance customers like you nationwide.

We at the Guides Home Team have done a review of Farmers home insurance, assessing its policies, savings opportunities and customer experience to help you choose the best insurance policy for your home. Use our Farmers home insurance review to learn about the company's customizable coverage options and see how it compares to our top homeowners insurance companies.

Here are a few highlights of the pros and cons about Farmers and its home insurance coverage:

Similar to other providers, Farmers offers the following types of coverage in its standard policies:

Farmers provides three customizable packages, which all feature the types of coverage listed above. Farmers’ Standard package is designed to offer affordable basic coverage, with the option to increase coverage on a few higher-value items. The Enhanced package has higher policy limits and extras, such as roof replacement coverage. Finally, the Premier package offers the highest coverage limits and guaranteed replacement coverage.

Farmers also offers the policy endorsements below:

If you live in a high-risk flood zone, you may also need to purchase flood insurance. The federal government offers flood insurance through the National Flood Insurance Program (NFIP). While Farmers does not sell flood insurance policies, your Farmers agent can help you determine your eligibility and get covered.

Based on a 2021 study using 2018 data, the Insurance Information Institute (III) reports that the national average cost of home insurance is $1,249 per year.

Homeowners insurance rates can vary based on several factors:

With so many factors at play, it's a good idea to get customized insurance quotes from Farmers using your personal information, home insurance coverage needs and home details.

Farmers offers the discounts below to help you save money on coverage and get the best rates:

Farmers also offers a few specialized discounts to residents of individual states. When you apply for a quote from Farmers, you may find that you’re eligible for additional savings.

As part of our evaluation of Farmers, we analyzed more than 100 Farmers homeowners insurance customer reviews to see how policyholders view their experience with the provider. Like other providers that offer home and auto insurance, a significant number of Farmers insurance reviews are from auto policyholders.

However, some common complaints and positive review trends emerged from homeowners. Some reviewers complained about Farmers having limited customer service hours. Others highlighted rate increases, which is a common pain point in the homeowners insurance industry.

Dozens of reviews praised the assistance they received from their local Farmers insurance agents. Multiple reviewers also highlighted how cost-competitive Farmers was thanks to its multitude of discounts.

When we reached out to Farmers to address these customer reviews, Trevor Chapman, the director of communications at Farmers, stated, "We’re pleased customers are happy with the value they receive from Farmers and the local Farmers agents who provide industry-leading products and service to customers across the country."

Here's what some Farmers customers shared about their experience in reviews filed with ConsumerAffairs and the BBB*:

"We have had our insurance with Farmers Insurance, Auto and Home since 2005. They have always been there for us, by email, phone, letters. They will not hesitate to fax or email much needed information to us, no matter where we are. *******************s office was close to my home, easy access, Lori and *********** are always available, ready to listen, give us options and advice! I recommend Family and friends to J ***************** office because I know that they will get the service, advice, options they need with professional, knowledgeable, friendly and concerned Insurance advisors." —Mary D via BBB

"​​Farmers stepped up when I had my house fire and took care of us immediately! We never had to worry about anything and customer service was fantastic! I didn't realize how good my insurance was until I actually needed it. My insurance plan was based on recommendations made by my agent, Mary A*****, and it met all of my needs!" —Christina G via BBB

"They offered better options at a better price and their rates were very comparable. Their customer service was also a lot better than most of the others. They are pretty easy to get a hold of most of the time and they actually listen to what you have to say. However, it would be nice if they had 24 hour customer service. There have been times that something happened over the weekend and were unable to get a hold of anyone." —Kim via ConsumerAffairs

"I had a friend within the company who put me in contact with an agent. I liked what they were able to offer me. Also, their customer service people are fantastic! When I had to file a claim they were extremely knowledgeable and kept me calm. I love all their online capabilities and the commercials are just a hoot and a half! However, the homeowners’ insurance policy was a bit confusing to understand. I didn't like the fact that I needed to call in to have certain aspects explained to me." —Ben via ConsumerAffairs

*Reviews accurate as of June 2022

If you’re looking for an insurer with customizable coverage, unique discounts and a decreasing deductible, Farmers could be worth a closer look. The insurance company scored well across our review standards and has nearly a century of experience.

Before you lock in a policy with Farmers or any other home insurance company, it's wise to compare your options.

If you live in a state it serves, we recommend getting a quote from Lemonade, as well. Allstate is another of our top picks with nationwide coverage.

Farmers is a subsidiary of the Swiss insurance company, Zurich Insurance Group, which is a legitimate insurer with superior financial strength ratings.

Yes. The Farmers Insurance Group recently acquired MetLife's home and auto insurance divisions. If you own a MetLife home insurance policy, the acquisition shouldn't affect your coverage, but your policy will be rebranded to the Farmers name.

You can contact Farmers Insurance by calling the customer service center Monday through Friday, from 7 a.m. to 11 p.m. CST, or Saturday through Sunday, from 8 a.m. to 8 p.m. CST. You can also contact your local agent, fill out a request form or send a message in your online account or the mobile app.

Farmers offers several insurance products, including home and renters, earthquake, flood, business, pet, auto, umbrella and life insurance.

Our team surveyed dozens of home insurance providers and created a scoring system to judge each company's quality and service. We reach out for sample quotes, both over the phone and on the internet, to simulate an authentic customer experience. Here are the factors that account for our provider reviews:

Companies with the best customer service exhibit 24/7 availability, educational resources on their website, useful digital tools and a seamless claims-filing process. Providers that offer extensive discount options, endorsements, customizable coverage options and unique features score significantly higher than those that don't, putting them toward the top of our recommendations to readers.

Ratings listed in this article are accurate as of October 2022.

Parker King is a writer, editor and SEO content strategist with a master's degree in professional communication from Clemson University and years of experience in the digital marketing industry. She specializes in writing, editing and optimizing personal finance, home services and insurance content.

Rebekah Young is an editor with a decade of experience in educational content and editing. Before joining the Guides Home Team to focus on home services content, she guided content strategy and edited in the insurance, venture capital, financial and health care fields. Rebekah has a bachelor's degree in communication and English.